The Baja California Peninsula is one of the most naturally stunning parts of our globe, split from the mainland of Mexico by the San Andreas Fault. Yet for decades, outsiders saw the area as an isolated and unproductive land with minimal economic value. Especially following the decline of the local whaling industry in the early 1900s, regional economic opportunities were limited to fishing, irrigated agriculture and ranching outside of the rise of the saltworks industry in 1954 (more on that later). However, the ‘secret’ of Baja California’s natural beauty was destined to get out. In the latter half of the twentieth century, the arid landscape was reimagined by locals and officials as a tourist’s paradise complete with beaches, surfing and—at least for a few months a year—the opportunity to get up close to Pacific gray whales.